Why Technological Advancement Matters in Project Management

Which of the following can be a business reason addressed by a project?

• A. Project manager's expertise
• B. Technological advancement
• C. The color scheme of the project logo
• D. The name of the project sponsor

Answer: (B)

A project is a temporary endeavor undertaken to achieve a specific business goal or objective. Therefore, it is essential for a project to address a specific business reason. Technological advancement is a common business reason that can be addressed by a project as it can lead to improvements in efficiency, cost savings, and competitive advantage. Options A, C, and D are not specific business reasons and do not align with the purpose of a project. The project manager's expertise, the color scheme of the project logo, and the name of the project sponsor may play a role in the success of the project, but they are not the underlying business reason that the project aims to address.

When studying for the CAPM (Certified Associate in Project Management) exam, you’ll often stumble upon questions that can either make or break your confidence. A prime example is exploring what truly drives a project forward. The question posed is: Which can be a business reason addressed by a project? You’ve got options like the project manager's expertise or the color scheme of the project logo—but spoiler alert: the correct choice is technological advancement. You might be asking yourself, "Why is that?" Well, let’s unwrap it together.