CAPM (Certified Associate in Project Management) Practice Exam

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What does business value refer to?

The financial valuation of a business according to its balance sheet
The market share and positioning of a business
The entire value of a business, including all tangible and intangible elements
The net profit that a business aims to achieve in a fiscal year

The correct answer is: The entire value of a business, including all tangible and intangible elements

Business value refers to the entire value of a business, encompassing all tangible and intangible elements that contribute to its worth. This includes factors such as assets, brand reputation, intellectual property, customer relationships, and more. It goes beyond just financial metrics like profit or market share and considers a holistic view of the business's value proposition. Hence, option C is the correct choice.